SEO and marketing tools
Search engine optimisation is making your pages easy for search engines to understand and genuinely useful for the people searching. Free tools cover the basics; paid platforms add research and tracking at scale.
The basics you can do for free
- Write a clear title and description for every page — preview them with the SERP preview tool.
- Add structured data where it fits, with the schema markup generator.
- Make sure pages load quickly and work well on phones.
- Register your site with Google Search Console and submit your sitemap.
What paid platforms add
- Keyword research with search volumes and difficulty.
- Site audits that crawl every page for problems.
- Rank tracking over time and competitor research.
- Backlink analysis.
Choosing a platform
Most paid SEO platforms offer a trial. Use it on a real task — researching your next article or auditing your site — and see whether the data changes what you’d do. Check how many projects, keywords and page crawls the plan includes, and whether its keyword data covers your country.
Free tools that help
- Meta Tag GeneratorGenerate title, description, canonical, Open Graph and X/Twitter meta tags with live Google and social previews.
- Google SERP PreviewSee how your title and meta description will look in Google search results, with pixel-width truncation.
- Keyword Density CheckerSee which words and phrases appear most in your text and their density as a percentage.
- Schema Markup GeneratorGenerate JSON-LD structured data for local businesses, organisations, articles, products, FAQs, events and breadcrumbs.
SEO and marketing platforms
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Frequently asked questions
Do I need a paid SEO tool?
Not to start. Useful content, clear page titles and a fast, mobile-friendly site matter most. Paid tools help once you’re researching competitive topics or managing a larger site.