About the UTM Link Builder
Build tagged links so you can see which newsletter, ad or social post sent each visitor. Existing query parameters on your link are kept.
UTM Link Builder
Add UTM campaign tracking parameters to links for Google Analytics and other analytics tools.
- Fill in your page details
- Check the live preview
- Copy the code
Runs in your browser. Your data and files never leave your device.
Frequently asked questions
Which UTM parameters are required?
Source, medium and campaign are the ones to always set. Term and content are optional.
Related tools
- URL EncoderPercent-encode text for URLs and query strings — or switch to decoding.
- QR Code GeneratorCreate free QR codes for links, text, Wi-Fi, email, phone, SMS and contact cards. Download PNG or SVG — no sign-up, no expiry.
- Meta Tag GeneratorGenerate title, description, canonical, Open Graph and X/Twitter meta tags with live Google and social previews.
- Favicon GeneratorCreate a complete favicon package — ICO, PNG, Apple and Android icons — from an image or text.
- URL DecoderDecode percent-encoded URLs and query strings back into readable text.
- URL Slug GeneratorTurn titles into clean, SEO-friendly URL slugs, one per line.