About the Enquiry Tracker
Where does your work really come from — Google, your Business Profile, Facebook, referrals? Log each enquiry as it arrives with how they found you, their area and the service, then mark it quoted, won or lost. The tracker shows enquiries, win rates and job value by source, by area and by service.
After a few weeks you’ll know which marketing is worth the time and money, and which suburbs to target with more pages and ads.
Tips
- Always ask “How did you hear about us?” — and log it the same way each time.
- Use tagged links (the UTM builder) in social posts and emails so website enquiries show their source.
- Export a CSV each month as a backup; it opens in Excel or Google Sheets.