Markup Calculator

Apply a markup percentage to a cost to get the selling price, profit and equivalent margin.

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About the Markup Calculator

Cost-plus pricing in one step: enter your cost and markup to get the selling price, profit per unit and the gross margin that price gives you.

Selling price = cost × (1 + markup ÷ 100). The resulting margin is always lower than the markup percentage.

price = cost × (1 + markup ÷ 100)
margin = markup ÷ (100 + markup) × 100

What markup gives a 50% margin?

A 100% markup — doubling the cost — gives a 50% margin.